about us

All Small Co. founders and their families

Designed for kids who are anything but boring.

Our clothes are designed to be as expressive, unique, and ready-for-adventure as the kids who wear them.

It all started years ago when we met in design school and became instant friends. Fast forward to parenthood, and we found ourselves searching for playful, compliment-worthy kids' clothes that didn't require a small fortune. The kind of pieces that make grown-ups stop and say "I want that in my size!"

So we left our big-girl jobs in corporate fashion to create the kids' clothing line of our dreams.

What makes us different.

We bring 15+ years each of corporate womenswear design experience to every piece we make—interpreting our favorite fashion trends into smaller, goofier, bolder looks. Think premium quality meets playground-tested durability, with a healthy dose of quirky charm.

From our signature bold stripes and playful patterns to cozy cardigans with dimensional appliqués, every design is crafted to spark joy and stand up to real kid life. We believe great style shouldn't come with a compromise on comfort, quality, or fun.

Thank you for supporting our small brand!

Every order helps us continue doing what we love—creating clothes that kids actually want to wear and parents are proud to put them in. We're *so* grateful you're here. *It's possible that we squeal when we hear the sound of an order come through our phones :)